Email
Sales@Bumppd.com
Phone
+91-8418866099
Address
4th floor, C-196A, Phase 8B, Industrial Area,
Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160071 (India)

Urban Collection Fragrances

Urban Collection Fragrances is a premium perfume brand offering luxe, evocative scents tailored for both men and women. These are designed for modern romantics, tastemakers, and trendsetters.

Their Shopify-based store needed more than just good design. That’s where Bumppd came in. Our mission was to build organic visibility, shape a refined yet accessible brand voice, and power conversions through optimized listings, strategic blogs, and ongoing SEO enhancements.

Business Name :

Urban Collections

Service:

Organic & Paid Ads Marketing

Website:

urbancollectionfragrances.com

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Challenges and Our Solutions

Urban Collection had a powerful catalog and a strong product vision. But their digital presence needed tuning. Their blogs lacked SEO traction and narrative clarity. Product descriptions felt flat and weren’t doing justice to the sophistication of the scents. Most importantly, there was an opportunity to align the website’s content and advertising with storytelling that actually converts.

Premium Blog Strategy That Performs

We crafted over a dozen blog posts in just 2 months. These feature trend-based formats (quizzes, pop culture breakdowns, celebrity pairings) that drive organic search while strengthening product discovery.

A Compelling, Cohesive Brand Voice

We focused on building an editorial tone that’s bold along with being beautiful, and intimate . The aim for it has been simple, that it should speak to the modern woman and man with flair, not fluff.

80+ Enhanced Product Listings

Next we revamped listings with emotional scent narratives. Our key focus was strong CTAs, and SEO-backed keyword placement. The objective we had for this was to turn more and more clicks into conversions.

Campaign-Focused Content Support

We specifically created blog content and visuals tailored for product launches. We intentionally talked about themed drops, and gifting seasons. This amplifies advertising efforts with editorial fuel.

Results

With a consistent blend of storytelling, SEO, and content design, Urban Collection Fragrances saw a visible lift in both engagement and conversions. Our work continues to support their growing customer base and strengthens their authority in the premium perfume niche.