Overview
Creative Florist designs arrangements for birthdays, anniversaries, events and everyday gifting. The business wanted more of its orders to start online.
The challenge
Flower buying is driven by dates and moments. Demand rises sharply around occasions such as Valentine’s Day and Mother’s Day, and many buyers are searching for something they need delivered soon.
The florist needed to be visible at those moments, in search and on social media, with pages that make it easy to choose and order.
Our approach
Plan around the calendar
We built an occasion calendar so campaigns, offers and budgets were ready ahead of each key date rather than started on the day.
Run search and social campaigns
Google Ads captured people searching for flowers and delivery, while Meta campaigns showcased arrangements to local audiences in a visual way.
Strengthen local search
We improved the Google Business Profile and local SEO so the shop appears for nearby flower searches outside paid campaigns too.
Make ordering simple
Campaigns pointed to focused occasion pages with clear choices and an obvious next step, instead of the home page.
What we delivered
- Occasion-based campaign calendar
- Google Search campaigns
- Meta ad creative and campaigns
- Google Business Profile optimisation
- Occasion landing pages
- Conversion tracking set-up
What this sets up
The aim was a joined-up presence where paid campaigns, local search and the website work together, so the florist is easy to find when people are ready to order.
A clear message, a relevant audience and a connected digital experience. Each project starts with the business behind the brief.
Let’s move forward
What does your next step look like?
Let’s discuss your goals and shape a proposal around the work your business needs.