Overview
Nermine George shares thoughtful parenting perspectives and wanted a social presence that felt as warm and consistent as her message.
The challenge
Posting had been occasional and varied in style, so it was hard for new followers to understand what the account stood for.
Parents engage with content that feels genuine and useful. The account needed a clear direction that stays true to her voice.
Our approach
Set the content pillars
We defined a few clear themes the audience cares about, so every post has a purpose and fits the bigger picture.
Create a visual direction
A consistent look for posts, carousels and covers makes the feed instantly recognisable.
Plan short-form video
Reels and short videos turned key ideas into quick, relatable moments suited to how parents scroll.
Keep a steady rhythm
A content calendar kept posting regular, with room for timely topics and conversations with the community.
What we delivered
- Social media strategy
- Content pillars and calendar
- Visual templates for posts and carousels
- Short-form video concepts
- Captions and community guidelines
What this sets up
The aim was a feed that feels personal, looks consistent and gives parents a reason to follow along.
A clear message, a relevant audience and a connected digital experience. Each project starts with the business behind the brief.
Let’s move forward
What does your next step look like?
Let’s discuss your goals and shape a proposal around the work your business needs.