Overview
Bir Transport provides transport and logistics services to businesses, and wanted its website to speak clearly to the people who arrange them.
The challenge
Logistics buyers search for specific needs, such as a type of freight, a route or a service, and want to know quickly whether a provider can help.
The website described the business in general terms, which made it hard for decision-makers to find the service they needed and to see why Bir Transport was the right choice.
Our approach
Organise the services
We structured the site around the services the business offers, giving each one a clear, dedicated page.
Match pages to real searches
Keyword research shaped page titles, headings and copy around the terms logistics buyers actually use.
Write for decision-makers
Content explains capabilities, coverage and the way the team works, in plain language for busy readers.
Strengthen local presence
Local SEO and a well-kept business profile help the company appear when nearby businesses search for transport services.
What we delivered
- Service-led site structure
- Service page content
- Keyword research and on-page SEO
- B2B-focused copy
- Google Business Profile optimisation
What this sets up
The aim was a website that answers a logistics buyer’s first questions quickly and makes it easy to start a conversation.
A clear message, a relevant audience and a connected digital experience. Each project starts with the business behind the brief.
Let’s move forward
What does your next step look like?
Let’s discuss your goals and shape a proposal around the work your business needs.