How to Build a Magnetic Brand on Threads and X (So You’re Not Just Posting Into the Void)

We are living in 2025, where we are almost everyday told that visual content will get you more traction and we agree. But then there are platforms like X(formely twitter) and Threads. These platforms do provide an option to add media to your posts but they are still primarily text-based. 

For most of the people to keep trying to leave a mark on these platforms and failing can become extremely demoralizing. We understand how it feels to craft a killer post according to you and having zero traction on it. No likes. No replies. Just a digital tumbleweed rolling by. If that’s you, you’re not alone—and more importantly, you’re not doomed. The problem isn’t you. It’s your approach. And today, we’re showing you how to turn that around.

Why Threads and X Still Matter in 2025?

It is important for you to understand that these platforms are still relevant but they are a bit different than regular or other social media platforms. In fact, these two platforms that seem similar are completely and absolutely different from each other as well. 

Threads is meta’s microblogging platform, it is tightly integrated with Instagram and is focused more on community building. As we mentioned earlier, it is text first and algorithm friendly. It is designed for authenticity over virality. Meanwhile, X is still the internet’s town square, albeit one that’s been remodeled a dozen times. It’s where conversations spark. It is the hub where culture shifts, and thought leadership lives—if you know how to use it right.

So yes, it’s worth being on both platforms. But only if you’re going to show up with intention.

How To Stay Relevant?

It is very important that people understand that each platform has its own intricacies and complexities that you have to consider while working on them. Here we are mentioning the detailed process involved in getting your content to go well on the above mentioned platforms.

Step 1: Know Who You’re Talking To (Like, Really Know)

Every founder says they know their audience. But if your content is falling flat, chances are, you’re still guessing, because every platform has its own audience. 

You need to start by defining that one person: your ideal user. Do not go after finding a demographic, an actual character. Give them a name. Know their struggles. What keeps them up at night? What memes do they repost? What jargon do they use? This “one person” becomes your filter. Every post should be something that would make them stop scrolling.

Take Notion as an example. To build a brand on X (formerly Twitter) , they’re not just promoting features—they’re speaking directly to productivity nerds. They are constantly targeting startup operators, and knowledge workers. Every thread feels like a conversation you’d screenshot and send to a coworker. That’s not an accident. That’s actually the audience obsession.

Step 2: Craft a Sticky Brand Voice (Not Just a Tone)

One thing that we can all agree upon, people follow people and not press releases. If your posts sound like they were written by ChatGPT in formal mode,your brand instantly becomes Meh!. We aren’t Anti-ChatGPT but trust us when we say that your brand voice needs work, it can not just sound AI, the human element is what sells.

Your brand voice should be a cocktail of your values that is perfectly balanced with your personality, and your audience’s humor. Are you the chaotic good founder who shares product fails in real time? Or Are you the ultra-polished thought leader with spicy takes on fundraising? Either way, it is fine but just be consistent.

To give X marketing tips, we keep referring to one of our favorite examples which is of Lenny Rachitsky. On X, his posts read like DMs from a very smart, very generous friend. Whether it’s a product tip or a hiring framework, it’s all delivered with clarity, brevity, and warmth. That’s magnetic branding in action.

At Bumppd, we help clients build out brand voice frameworks that go beyond “we’re witty and insightful.” We get specific. What emojis are allowed? Do you use “I” or “we”? Do you quote-tweet hot takes or ignore them? Voice guidelines should feel like a cheat code, not a chore.

Step 3: Post With Purpose (And No, Not Every Post Should Sell)

Here’s the harsh truth: no one wants to follow a startup that only promotes itself. The golden rule? Earn the right to sell.

Use a 4:1 value-to-promo ratio. That means for every self-serving post (a product launch, link to a landing page, etc.), you post four that deliver pure value: insights, education, entertainment, or vulnerability.

For personal branding on Threads, this could be an “unfiltered founder moment”. It is where you share a lesson learned after a failed launch. On X, it might be a carousel thread breaking down your tech stack or growth funnel. You’re building trust and trus us, trust sells.

Look at Figma. They don’t flood your feed with product shots. Instead, they highlight use cases. Theyy share design inspiration, and amplify user-generated content. As a result, when they do drop a new feature, the community’s already primed to care.

Step 4: Leverage Platform-Specific Culture

Threads and X may look similar on the surface, but they play by very different rules.

On Threads:

• You need to start conversations, don’t just announce. Focus on asking open-ended questions.
• When it comes to emojis, lowercase tone, and “off-the-cuff” phrases, use them, authenticity work wonders.
• This is the space where you reply to others like you’re at a dinner party, not a conference.

On X:

• Because of the character limit on X, you need to master the art of writing the perfect hook. Your first line needs to earn the click.
• Use visuals (charts, screenshots, carousels) to break through the noise.
• Quote tweets are your friend. Build on trends, add perspective, remix.

Bumppd recently worked with an AI productivity tool startup. To build a brand on Threads we encouraged their founder to post daily reflections, they were short, sharp, and personal. It built rapport fast. Meanwhile, on X, we created weekly “power threads” breaking down their founder’s workflow and product philosophies. One of those threads hit 200k impressions and led to 70+ demo requests.

Platform-native content is what gets you seen and remembered.

Step 5: Engage Like a Human, Not a Brand

The “post and ghost” strategy is dead. If you’re not engaging, you’re not building community. We need to interact that replying, DMing and quote tweeting keeps the audiences interested. People need to wait for your post because community is the backbone of brand magnetism.

We suggest you spend 20 minutes a day leaving meaningful replies for your Threads marketing strategy and X in your niche. Not just “Love this!” or “So true.” Add value. Start discussions. Make people curious about who you are as a brand and as the founder.

One of our clients, a no-code app builder, built their first 1,000 followers just by replying to trending X posts in the startup space. They didn’t even post original content for the first month. They just showed up in comment sections with thoughtful insights and questions. That’s guerrilla brand building, and it works.

Step 6: Repurpose Without Getting Repetitive

You don’t need to reinvent the wheel for every platform. But you do need to respect the context.

Let’s say you wrote a killer long-form post on Threads about what you learned from your first failed startup. That same story could become a tweet thread, a quote-tweet with a poll, and a behind-the-scenes voice note (yep, those are back in 2025). The core message stays the same, just the packaging changes.

At Bumppd, we use a “Core Idea Matrix” to help founders repurpose with style. It’s not just about copying and pasting. It’s about adapting your voice with your ideal visuals, and your hook to meet people where they scroll.

Step 7: Track What’s Working (And Let Go of What’s Not)

Finally, don’t fly blind. You should use platform analytics to track what types of posts drive the most engagement, clicks, saves, and replies. But also look for qualitative signs of resonance: DMs, email replies, mentions.

If a certain post style isn’t landing, pivot. If a certain topic keeps getting traction, double down. The best brands evolve in public. You change the direction when it doesn’t work.

One founder we advised noticed that their Threads content about fundraising flopped, but their breakdowns of early customer interviews went semi-viral. So they leaned in, creating a weekly “Founder Field Notes” series. It built an audience of investors and peers who saw them as thoughtful, data-driven, and transparent—all before product-market fit.

Final Thoughts: Your Brand Is the Vibe That Sticks

Threads and X aren’t about vanity metrics. They’re about energy. The energy you bring, the connections you make, and the consistency you show up with.

So stop posting into the void. Start showing up with clarity, consistency, and charisma. At Bumppd, we help startups like yours craft magnetic brands that don’t just get attention—they get remembered.

And if you ever feel stuck, remember: the goal isn’t to go viral. It’s to be valuable. That’s how you build a brand that lasts.