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+91-8418866099Address
4th floor, C-196A, Phase 8B, Industrial Area,Bir Transport is a leading logistics and freight forwarding company specializing in seamless cargo solutions across multiple continents. Their partnership with Bumppd started with primary objective to enhance their online visibility and attract high-quality B2B leads through targeted digital channels.
With a competitive logistics market, Bir Transport needed a strong SEO foundation. Apart from that a precise paid marketing strategy had to to be implemented that could reach decision-makers looking for reliable, cost-effective freight solutions.
Despite having a great service portfolio, Bir Transport’s website was not ranking well for relevant industry keywords. Their paid campaigns were also underperforming with high costs per lead. They lacked a clear SEO strategy and paid advertising funnel optimized for their niche market.
We conducted a detailed SEO audit covering all factors. To work we were optimizing key pages and targeting relevant keywords. We positioned Bir Transport for long-term organic growth.
We crafted paid campaigns across platforms. We were targeting logistics managers and procurement officers with relevant messaging and offers. The ads emphasized Bir Transport’s reliability.
Using conversion tracking and audience segmentation, we built a data-driven funnel that nurtured prospects through retargeting sequences and lookalike audiences. This lowered acquisition costs.
We zeroed in on transactional keywords like “international freight forwarding,” “cargo shipping services,” and “logistics solutions,” ensuring Bir Transport appeared prominently in searches.
The SEO and paid marketing overhaul delivered significant improvements in Bir Transport’s digital presence and lead generation:
70% increase in organic search traffic within 4 months
3.8x return on ad spend (ROAS) on Google and LinkedIn campaigns
40% decrease in cost per lead (CPL) for targeted freight services
Higher conversion rates from paid ads due to refined messaging and targeting
If you would like to work with us or just want to get in touch, we’d love to hear from you!
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4th floor, C-196A, Phase 8B, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160071 (India)
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