Email
Sales@Bumppd.com
Phone
+91-8418866099
Address
4th floor, C-196A, Phase 8B, Industrial Area,
Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160071 (India)

NovoGlow

NovoGlow is a fast-growing, Gen Z-focused fragrance brand offering affordable luxury perfumes through its Shopify-based online store. When they approached Bumppd, their goal was simple yet ambitious.

To scale brand visibility, build SEO authority, and enhance the overall product experience on their e-commerce platform. Our partnership aimed to build not just traffic, but meaningful connections with a young, trend-conscious audience.

Business Name :

Novoglow

Service :

Organic & Paid Ads Marketing

Website :

novoglow.co

Visit Website

Challenges and Our Solutions

NovoGlow had limited reach on search engines and wasn’t ranking for high-intent, niche keywords. They needed a content tone that spoke fluently in Gen Z, without sounding forced or overly promotional. Several product pages lacked strong descriptions, metadata, and structured formatting that impacted conversion and SEO. With so many scents and styles, NovoGlow needed help pushing hero products and campaigns that convert.

High-Converting Blog Posts

We created numerous original, SEO-optimized blog posts. These seamlessly blend trending aesthetics with fragrance storytelling. Each post is supported by custom-designed graphics that reflect NovoGlow’s Gen Z identity and boost reader engagement.

A Distinct Voice for a Gen Z Audience

We developed a unique brand voice that speaks directly to Gen Z and millennials. It is fun, culturally aware, and confident . It is ultimately helping NovoGlow stand out in a saturated beauty market and build a loyal online community.

100+ Optimized Product Listings

From meticulous rewrites to metadata, we revamped over 100 product pages on Shopify. We incorporated high-performing keywords with scent-driven storytelling, and persuasive formatting. This was intended to improve search visibility and drive sales.

Strategic Support for Ad Campaigns

We supported NovoGlow’s seasonal and product-launch campaigns by crafting ad-ready content. This was focused on identifying hero products, and aligning messaging across blogs, product pages, and promotional materials to maximize ROI.

Results

With a cohesive strategy spanning content, design, SEO, and product optimization, NovoGlow saw measurable growth across multiple touchpoints. Our work didn’t just elevate their brand voice — it drove tangible traffic, engagement, and conversions. Here’s a snapshot of what we achieved together: